customer service machine learning application
Customer Service Machine Learning Applications: 5 Things to Consider
In a real-time interactive environment like customer support--where any mistakes have real business costs--any technology affecting customer interactions must be transparent and controllable. Machine learning is not infallible; the decisions artificial intelligence makes will not be 100-percent correct, 100-percent of the time. Therefore, it's important for support leaders to have insights into these decisions, as well as the opportunity to regulate them on a case-by-case basis. Only then can they control the risk--and the cost--of a potential failure.